Skip to content
  • Order Now
  • Subscribe
  • Restaurant Directory
  • News
  • Videos
St. Louis Restaurant Review

St. Louis Restaurant Review

St Louis Restaurant Reviews & News

  • Home
  • Order Online
  • News
  • Directory
    • Brewery Guide
    • Music Venues
    • Missouri Wineries
  • Media
    • Picture Gallery
    • Videos
    • Submit/Create Video
  • eOrderSTL
    • eOrderSTL Application
    • How to increase restaurant sales
  • Contact
    • Services
    • Subscribe
    • About
    • Sitemap
  • Toggle search form
  • Candicci's Restaurant Announces Valentine's Day Menu
    Candicci’s Restaurant Announces Valentine’s Day Menu News
  • BigStock Red Robin Restaurant Sign
    Red Robin Celebrates Veterans Day 2021 News
  • Taco Bell® Becomes First in Industry to Team Up with TerraCycle®
    Taco Bell® Becomes First in Industry to Team Up with TerraCycle® News
  • Firehouse Subs® introduces new Pepperoni Pizza Meatball Sub with App-Only Access Week
    Firehouse Subs® introduces new Pepperoni Pizza Meatball Sub News
  • DOL to increase enforcement action
    DOL to increase enforcement action News
  • Live Music Events in the St. Louis Region for August 2021
    Live Music Events in the St. Louis Region for August 2021 News
  • Imos Pizza Chesterfield MO
    Imo’s Pizza Chesterfield, MO Press Releases
  • Restaurant Industry Sales Struggle - Help from Government Needed Now
    Restaurant Industry Sales Struggle – Help from Government Needed Now News
American Egg Board Partners with Wendy's to Drive Breakfast Menu Trial

American Egg Board Partners with Wendy’s to Drive Breakfast Menu Trial

Posted on February 10, 2021 By Editor

Foodservice partnerships capitalize on consumer affinity for eggs to help drive traffic

CHICAGO, IL (StLouisRestaurantReview) The American Egg Board (AEB) recently joined forces with Wendy’s to help further the brand’s successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premise breakfast consumption in key markets.

“Wendy’s was built on fresh, real ingredients — and our recently launched breakfast menu is no exception,” said John Li, vice president of culinary innovation at Wendy’s.  “Our partnership through the AEB’s new program helped us expand on consumer demand for a high-quality breakfast by highlighting the inclusion of real, fresh-cracked eggs on our breakfast sandwiches and inspiring drive-thru and delivery orders across our key markets.”

For the program, the AEB enlisted social media influencers in six key Wendy’s markets to promote and drive trial of the restaurant’s new breakfast sandwiches made with real eggs — a fact that research has shown increases perceived product value when consumers are made aware of it.  Instagram posts and stories featuring freshly cracked eggs were published on Wednesday and encouraged followers to celebrate #Weggsday — an AEB social marketing campaign — by ordering breakfast from their local Wendy’s.

“We were so excited that Wendy’s was developing new breakfast menu items featuring freshly cracked eggs and knew we wanted to partner to support their efforts and add our marketing prowess to help turn up the volume!  The Incredible Egg fits perfectly within Wendy’s promise of fresh, high-quality, real ingredients and we’re proud to support these incredible new menu items and start this new friendship off so strongly,” said Emily Metz, president, and CEO of the American Egg Board.

The partnership exemplifies one of many ways America’s egg industry — through its national commodity marketing checkoff, the American Egg Board — supports the foodservice industry. These efforts now also include solutions to help foodservice operators adapt and drive traffic in the COVID-19 environment.

“The AEB has a long and established record of providing custom strategic solutions to meet the unique needs of top national QSR partners, like Wendy’s — and we’ve shown how eggs can help drive business results,” Metz said.  “As a trusted partner to the foodservice industry, the AEB is now investing in helping restaurants of all shapes and sizes safely drive traffic during the pandemic by leveraging The Incredible Egg’s versatility, functional benefits, and tremendous popularity with consumers.”

The AEB recently introduced a foodservice recovery program encompassing enhanced partnership support for large chains like Wendy’s; resources and tools to take advantage of off-premise opportunities such as drive-thru, carryout, and delivery; and a new “Boosting Breakfast Business” program for smaller and independent operators that have been particularly hard hit by the pandemic.

“Restaurants that can meet the consumer where they are today by capitalizing on off-premise options and promoting use of real, authentic ingredients with strong consumer appeal, like eggs, may reap near- and long-term benefits — including capturing loyalty and market share. And we’re helping them do that,” said Nate Hedtke, vice president of insights and innovation at the AEB.

In addition to providing customer support to national QSR partners, the AEB has developed a suite of resources featuring eggs to help foodservice operators attract consumers and drive traffic.

  • Boosting Breakfast Business – a program designed to help smaller chains and independent operators reinvigorate the breakfast daypart with solutions spanning how to make, menu, and market.
  • Incredible Egg Trends Special Edition – a special edition of the foodservice trend series devoted to optimizing an off-premise menu with crave-able items for consumers on-the-go.
  • Made with REAL Eggs™– the certification seal enables foodservice operators to highlight the use of real egg ingredients in menu items and has been shown to significantly increase purchase intent.
News

Post navigation

Previous Post: Panda Express – Celebrate Lunar New Year
Next Post: Cold Stone Creamery Reveals Top 10 Most-Loved Flavors

Related Posts

  • STL County Expand Restaurant Capacity to 50 Percent
    STL County Expand Restaurant Capacity to 50 Percent News
  • The Future of Franchising is Now at Noodles & Company
    The Future of Franchising is Now at Noodles & Company News
  • Panda Express Celebrates Opening It's Newest Restaurant
    Panda Express Celebrates Opening It’s Newest Restaurant News
  • Walnut Grill - Ellisville to Close Immediately
    Walnut Grill – Ellisville to Close Immediately News
  • BB's Jazz, Blues and Soups Closes Temporarily
    BB’s Jazz, Blues and Soups Closes Temporarily News
  • Taco Bell® Becomes First in Industry to Team Up with TerraCycle®
    Taco Bell® Becomes First in Industry to Team Up with TerraCycle® News

More Related Articles

Firehouse Subs Public Safety Foundation® Shatters Record Firehouse Subs Public Safety Foundation® Shatters Record News
McDonald's USA - Help for Asian American Students McDonald’s USA – Help for Asian American Students News
The Future of Franchising is Now at Noodles & Company The Future of Franchising is Now at Noodles & Company News

Video Gallery

Online Ordering – eOrderSTL

Online Restaurant Menu Distribution & Management

Featured Online Ordering

  1. Thai Kitchen – 4 Locations
  2. Candicci’s Restaurant – Ballwin
  3. Tradicional 314 – Creve Coeur

Information for Restaurants

eOrderSTL

Social Media & Syndication Partners

  • Google Business Page
  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • FeedPublish
  • Blogarma
  • Flipboard

St. Louis Caterers

STL.Catering - Online Ordering for Catering
Find the best caterers in the St. Louis region.

Restaurant Digital Services

Restaurant Marketing Services

Restaurant Directory

St Louis Restaurant Review

St. Louis County Restaurant Health Inspections

St. Louis County Restaurant Health Inspections
St. Louis County Restaurant Health Inspections

Relevant Links

  1. St. Louis City Restaurant Inspections
  2. St. Louis County Restaurant Inspections
  3. St. Charles County Restaurant Inspections
  4. How to increase restaurant sales
  5. Submit Guest Post
  6. National Restaurant Association
  7. Missouri Restaurant Association

Categories

  • Entertainment
  • Guest Posts
  • News
  • Press Releases
  • Reviews
  • Uncategorized

Contact

STL.News, LLC
17005 Manchester Rd
Wildwood, Missouri 63040

Marty Smith – Editor in Chief
Email: Marty@STLMedia.Agency
Phone: +1 314-808-1870

Kevin Amant – Business Manager
Email: KAmant187@gmail.com
Phone: +1 314-803-8727

  • Top-10 Restaurants with Outdoor Seating in St. Louis
    Top-10 Restaurants with Outdoor Seating in St. Louis Reviews
  • Soulard McGurks at Night
    Soulard, St Louis, Missouri Reviews
  • Top-10 Burger Restaurants in O'Fallon, Missouri
    Top-10 Burger Restaurants in O’Fallon, Missouri Reviews
  • Review of Frontier Perk Cafe - St. Charles, MO
    Review of Frontier Perk Cafe – St. Charles, MO Reviews
  • Top-10 Fine Dining Restaurants in St. Louis, Missouri
    Top-10 Fine Dining Restaurants in St. Louis, Missouri Reviews
  • Top-10 Restaurants for Dinner in St. Charles, Missouri
    Top-10 Restaurants for Dinner in St. Charles, Missouri Reviews
  • Top-Rated Restaurants in Chesterfield According to Online Reviews
    Top-Rated Restaurants in Chesterfield According to Online Reviews Reviews
  • Urban Chestnut Brewery
    Urban Chestnut Brewing Company Reviews

Contact

St. Louis Restaurant Review
17005 Manchester Rd
Wildwood, MO 63040

Phone: +1 314-808-1870
Email: Marty@STLMedia.Agency

Partners

  • STL.News
  • STL.Directory
  • WebTech Group
  • UltimateHost.Domains

Online Ordering

  • Place Orders
  • Offer Online Ordering at Your Restaurant
  • Other Restaurant Services
  • Contact Us

Copyright © 2021 STL.News, LLC d.b.a. St. Louis Restaurant Review -

Powered by PressBook Premium theme