Wendy’s Ups the Ante During National Hamburger Month

Wendy's Ups the Ante During National Hamburger Month

Wendy’s Ups the Ante During National Hamburger Month with Launch of New Bourbon Bacon Cheeseburger

The newest addition to Made to Crave sandwich menu pairs custom bourbon bacon sauce with signature Applewood smoked bacon to bring excitement back to burgers.

DUBLIN, OH (StLouisRestaurantReview) If you’ve been asking yourself “Where’s the Beef®?” amid the chicken wars, Wendy’s® is here to answer.  Wendy’s kicks off National Hamburger Month with the introduction of the Bourbon Bacon Cheeseburger – a delicious new addition to the Made to Crave sandwich lineup that brings the bold flavor burger lovers to deserve.

“Wendy’s is the home of the number one bacon cheeseburger* for a reason: our beef is always fresh, never frozen and our Applewood smoked bacon is cooked in an oven daily to bring Wendy’s signature quality and flavor that we feel is a cut above the competition,” said John Li, Vice President of Culinary Innovation for The Wendy’s Company.  “For our Bourbon Bacon Cheeseburger, our culinary innovation team created a custom sweet but savory Bourbon Bacon sauce to compliment the American cheese, crispy bacon, crunchy onions, and premium toasted bun to bring a delicious, uniquely-Wendy’s flavor profile in every bite.”

“Following the success of our Pretzel Bacon Pub Cheeseburger and Jalapeno Popper Chicken Sandwiches on the Made to Crave platform, we wanted to go back to our roots and give our fans more of what they’re always craving: a quality, juicy bacon cheeseburger,” said Carl Loredo, Chief Marketing Officer for The Wendy’s Company.  “Wendy’s is always looking ahead to the next big thing, and this burger pays homage to two classic American icons – cheeseburgers and bourbon.”

Wendy’s fans don’t have to wait to sink their teeth into the Bourbon Bacon Cheeseburger.  Starting May 6 through May 9, snag a FREE** cheeseburger through Postmates with a minimum Wendy’s purchase of $15 by using code BOURBON (while supplies last.)

Curious to taste what the buzz is all about?  Purchase the new Bourbon Bacon Cheeseburger for $5.39*** via Wendy’s drive-thru, contactless pickup via mobile order, or delivery with Postmates, DoorDash, Grubhub, and Uber Eats.  And don’t forget, when you order via Wendy’s app, Wendy’s website, or at a restaurant, you’ll earn points towards free food with Wendy’s Rewards™.****


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