Skip to content
  • Order Now
  • Subscribe
  • Restaurant Directory
  • News
  • Videos
St. Louis Restaurant Review

St. Louis Restaurant Review

St Louis Restaurant Reviews & News

  • Home
  • Order Online
  • News
  • Directory
    • Brewery Guide
    • Music Venues
    • Missouri Wineries
  • Media
    • Picture Gallery
    • Videos
    • Submit/Create Video
  • eOrderSTL
    • eOrderSTL Application
    • How to increase restaurant sales
  • Contact
    • Services
    • Subscribe
    • About
    • Sitemap
  • Toggle search form
  • National Restaurant Association Wins Three Telly Awards
    National Restaurant Association Wins Three Telly Awards News
  • Help Feed First Responders And Communities By Dining At Bar Louie
    Help Feed First Responders And Communities By Dining At Bar Louie News
  • Bangkok, Thailand - Street Food Video
    Bangkok, Thailand – Street Food Video Entertainment
  • Little Caesars Launches Plant Based Pepperoni Pizza
    Little Caesars Launches Plant Based Pepperoni Pizza News
  • Learn About the COVID-19 Restaurants Act
    Learn About the COVID-19 Restaurants Act News
  • To Celebrate St. Patrick's Day, March 17th - Top 10 Irish Pubs and Bars in St. Louis
    To Celebrate St. Patrick’s Day, March 17th – Top 10 Irish Pubs and Bars in St. Louis News
  • Red Robin - Second National Hiring Day Scheduled for July 13
    Red Robin – Second National Hiring Day Scheduled for July 13 News
  • Live Music Events in the St. Louis Region for August 2021
    Live Music Events in the St. Louis Region for August 2021 News
Subway Rebranding Results in Positive Sales

Subway Rebranding Results in Positive Sales

Posted on September 22, 2021 By Editor

Subway® Restaurants’ Historic Brand Refresh Results in Positive Sales Momentum

Overall August U.S. restaurant sales are the strongest Subway has experienced since 2013

MILFORD, CT (StLouisRestaurantReview) Subway® fan brand love is stronger than ever following the launch of Eat Fresh Refresh™, a campaign debuting the biggest menu changes in the brand’s history.

Sales momentum has steadily been building since the beginning of 2021, including positive same-store sales in Q2 of 2021 versus Q2 of 2019, and the Eat Fresh Refresh launch accelerated this momentum, with August sales the strongest Subway has experienced since 2013.

Overall, U.S. restaurants sales in August are up more than 4%, compared to the same period in 2019.  The top-performing quartile, representing over 5,000 restaurants, experienced a 33% increase in sales, and the top three combined quartiles, about 16,000 restaurants, averaged an increase of nearly 14%.  In addition, the week of the Eat Fresh Refresh campaign launch, Subway had its highest average unit volume per week in over eight years, and the company is projecting to beat its sales plan for the year by more than $1 billion.

“The journey to building a better Subway has begun, and the changes are having a positive impact on restaurant sales,” said John Chidsey, CEO, Subway.  “As we continue this journey, our priority is working hand-in-hand with our dedicated network of franchisees to ensure they have the tools and support needed to grow their business and experience a positive return, resulting in franchisees continuing to invest in their business and the brand.”

The Eat Fresh Refresh launched a multi-year transformation journey to build a better Subway, starting with improvements to almost every core menu item along with important digital upgrades and visual updates that elevate the overall guest experience.  Out of more than 66,000 guests surveyed, 83% reported that they are fans of the menu updates, which included 11 new and improved ingredients, six all-new or returning sandwiches, and four revamped signature sandwiches.

“We are getting an extremely positive reaction from our guests regarding all that is new at Subway.  Our loyal regulars – in addition to many first-time guests – are commenting to our team that they taste a real difference in our new sandwiches and ingredients,” said David Liseno, a multi-unit Subway restaurant franchisee in Central New York State.  “The Eat Fresh Refresh is just the beginning of the transformation ahead. With digital upgrades and more delivery options rolling out, I’m energized by the continued improvement happening at Subway.”

As part of its ongoing journey to offer better food and a better guest experience, Subway is working with franchisees to gather feedback and ensure changes result in increased profitability and more traffic to their restaurants.  Looking ahead, guests can expect even more improvements and innovations as the culinary team explores new and improved ingredients and flavorful menu items that complement Subway’s traditional fan favorites; the digital team seeks to implement the latest tech and innovation trends to continue to make the online ordering experience simpler and more intuitive, and the marketing team finds new creative ways to reach existing and new fans.

News Tags:subway

Post navigation

Previous Post: Marco’s Pizza Celebrates National Pepperoni Pizza Day
Next Post: Cracker Barrel Reports Fourth Quarter, Full Fiscal Year 2021

Related Posts

  • NRA - Education Foundation Opens for Applications
    NRA – Education Foundation Opens for Applications News
  • First lawsuit filed against restaurant for Salmonella illnesses
    First lawsuit filed against restaurant for Salmonella illnesses News
  • BigStock Holiday Christmas Graphic
    Holiday Update from Candicci’s Restaurant and Bar News
  • Cracker Barrel Fiscal 2021 Second Quarter Conference Call
    Cracker Barrel Fiscal 2021 Second Quarter Conference Call News
  • One Year Of COVID-19: How Have Restaurants Fared?
    One Year Of COVID-19: How Have Restaurants Fared? News
  • Marco's Pizza® - Newsweek's America's Best Customer Service 2022 List
    Marco’s Pizza® – Newsweek’s America’s Best Customer Service 2022 List News

More Related Articles

Chipotle Announces First Quarter 2021 Results Chipotle Announces First Quarter 2021 Results News
Andie @ Thai Kitchen St. Louis Restaurant Review – Restaurateur of the Year Award – 2022 News
Wendy's - REEF - To develop 700 Delivery Kitchens Wendy’s – REEF – To develop 700 Delivery Kitchens News

Video Gallery

Online Ordering – eOrderSTL

Online Restaurant Menu Distribution & Management

Featured Online Ordering

  1. Thai Kitchen – 4 Locations
  2. Candicci’s Restaurant – Ballwin
  3. Tradicional 314 – Creve Coeur

Information for Restaurants

eOrderSTL

Social Media & Syndication Partners

  • Google Business Page
  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • FeedPublish
  • Blogarma
  • Flipboard

St. Louis Caterers

STL.Catering - Online Ordering for Catering
Find the best caterers in the St. Louis region.

Restaurant Digital Services

Restaurant Marketing Services

Restaurant Directory

St Louis Restaurant Review

St. Louis County Restaurant Health Inspections

St. Louis County Restaurant Health Inspections
St. Louis County Restaurant Health Inspections

Relevant Links

  1. St. Louis City Restaurant Inspections
  2. St. Louis County Restaurant Inspections
  3. St. Charles County Restaurant Inspections
  4. How to increase restaurant sales
  5. Submit Guest Post
  6. National Restaurant Association
  7. Missouri Restaurant Association

Categories

  • Entertainment
  • Guest Posts
  • News
  • Press Releases
  • Reviews
  • Uncategorized

Contact

STL.News, LLC
17005 Manchester Rd
Wildwood, Missouri 63040

Marty Smith – Editor in Chief
Email: Marty@STLMedia.Agency
Phone: +1 314-808-1870

Kevin Amant – Business Manager
Email: KAmant187@gmail.com
Phone: +1 314-803-8727

  • Top-10 BBQ Restaurants in St. Louis Missouri
    Top-10 BBQ Restaurants in St. Louis Missouri Reviews
  • Chandler Hill Vineyard
    Missouri Wineries Reviews
  • Mulligan's Grill
    Mulligan’s Grill Reviews
  • Top-10 Burger Restaurants in O'Fallon, Missouri
    Top-10 Burger Restaurants in O’Fallon, Missouri Reviews
  • Best Restaurants - Top-10 Restaurants in Wentzville, MO
    Best Restaurants – Top-10 Restaurants in Wentzville, MO Reviews
  • Top-10 Italian Restaurants in Ballwin, MO
    Top-10 Italian Restaurants in Ballwin, MO Reviews
  • Gentelin's on Broadway, Alton, IL
    Gentelin’s on Broadway, Alton, IL Reviews
  • Top-10 Vegetarian-Friendly Restaurants in St. Louis
    Top-10 Vegetarian-Friendly Restaurants – St. Louis Reviews

Contact

St. Louis Restaurant Review
17005 Manchester Rd
Wildwood, MO 63040

Phone: +1 314-808-1870
Email: Marty@STLMedia.Agency

Partners

  • STL.News
  • STL.Directory
  • WebTech Group
  • UltimateHost.Domains

Online Ordering

  • Place Orders
  • Offer Online Ordering at Your Restaurant
  • Other Restaurant Services
  • Contact Us

Copyright © 2021 STL.News, LLC d.b.a. St. Louis Restaurant Review -

Powered by PressBook Premium theme