St. Louis Restaurant Review publishes a review on The Brass Rail, one of the most popular and successful restaurants in St. Charles County.
O’FALLON, MO (StLouisRestaurantReview) The Brass Rail is one of the most popular and successful restaurants in St. Charles County, illustrated by their online reviews, and if that isn’t good enough, visit and experience the wait time. However, it is definitely worth the wait.
It was founded ten years ago by a culinary wizard and local restauranteur, Scott Ellinger. They are mostly known for their classic American menu featuring scratch-made foods, aged steaks, seafood, pasta, and specialty drinks.
However, after ten years, Ellinger decided to put family first and sold the restaurant on April 30, 2022, to Ryan and April Hammer.
The Hammers have kept changes to a minimum and made primarily aesthetic updates, which has proven to be a smart move. Of course, any changes are being made carefully, cautiously, and strategically to ensure no disruption to customer satisfaction. But smart moves can be expected with this couple that works well together to make their family function properly, as well as the restaurant. Moreover, they have the appropriate priorities and management skills to make both works well.
Owner Ryan spent 18+ years in the hospitality business managing properties on the Las Vegas Strip for casino giant Caesars Entertainment before returning home to St Louis to be near family and friends. April’s background in advertising/marketing is equally critical as The Brass Rail works to increase social media and online presence.
TBR has a robust crew in both the back and front of the house and primarily limits servers to 3-4 tables to ensure the best customer service. Their online reviews support that strategy, and their employee turnover rate is low compared to other restaurants.
The Brass Rail online reviews are as follows as of January 31, 2023:
- Google – 4.4 Stars with more than 1,700 online customer reviews
- Facebook – 4.2 Stars with more than 634 online customer reviews, more than 13,300 loyal customers that follow their page, and more than 22,000 have checked into this location.
- Yelp – 4 Stars with more than 500 online customer reviews
- TripAdvisor – 4 Stars with more than 240 online customer reviews
As chief social media contact for the restaurant, April actively responds to all online reviews to further expand and ensure high customer satisfaction.
Some features that many residents may need to realize are that they have a premium Bourbon menu, their meats are of the highest quality, and the guest experience is second to none, with guests often becoming regulars who visit frequently and request their preferred server. Additionally, The Brass Rail offers an extensive wine list for wine connoisseurs and novices. They offer a wide variety and will recommend the perfect wine to pair with your lunch or dinner entree.
To ensure a smooth transition, previous owner Scott Ellinger remained on staff as both butcher and chief culinary consultant since the ownership change, which has been a proven success considering the consistently high online customer reviews and a bustling restaurant on the daily.
April estimates that over 90% of visitors are repeat customers, probably to consume many of their best-selling appetizers: crab cakes and wings. Tuesdays are especially busy because it is their Wing Day, with special pricing popular with their guests.
The Brass Rail offers three private dining spaces to accommodate large groups, which are popular among local businesses and residents.
To learn more about this hidden gem just off Highway K in O’Fallon, go to www.brassrail1.com and plan your visit!
The Brass Rail address and phone:
4601 State Highway K
O’Fallon, Missouri 63368
Phone: +1 636-329-1349
Martin Smith is the founder and Editor-in-Chief of St. Louis Restaurant Review, STL.News, USPress.News, and STL.Directory. He is a member of the United States Press Agency (ID: 31659) and the US Press Agency.
