Burritos Or Bitcoin: Chipotle To Give Away $200k In Free Burritos And Bitcoin To Celebrate National Burrito Day
The brand is teaming up with Stefan Thomas, the tech founder who notoriously lost his Bitcoin login worth $387 million earlier this year, and calling upon fans to enter for a chance to win on April 1
NEWPORT BEACH, CA (StLouisRestaurantReview) Chipotle Mexican Grill (NYSE: CMG) today announced it would give away $100,000 in free burritos and $100,000 Bitcoin to celebrate National Burrito Day on April 1. This occasion makes Chipotle the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers.
A Redemption Story
On National Burrito Day, Chipotle and Stefan Thomas, the Founder and CEO of Coil will launch a new interactive game called “Burritos or Bitcoin.” In a playful ode to Thomas’s experience losing the login to his hard drive that stored $387 million in Bitcoin, Chipotle is encouraging fans to carry out a mock “chiptocurrency” rescue mission and crack the code on its digital wallet.
How It Works
Each player will have ten (10) tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in Bitcoin. If players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.
The contest officially goes live on April 1 at 9:00 am PT and ends at 6:00 pm PT that same day. Fans can play “Burritos or Bitcoin” by visiting: burritosorbitcoin.com.