Chipotle Mexican Grill - National Burrito Day - April 1

Chipotle Mexican Grill – National Burrito Day – April 1

Burritos Or Bitcoin: Chipotle To Give Away $200k In Free Burritos And Bitcoin To Celebrate National Burrito Day

The brand is teaming up with Stefan Thomas, the tech founder who notoriously lost his Bitcoin login worth $387 million earlier this year, and calling upon fans to enter for a chance to win on April 1

NEWPORT BEACH, CA (StLouisRestaurantReview) Chipotle Mexican Grill (NYSE: CMG) today announced it would give away $100,000 in free burritos and $100,000 Bitcoin to celebrate National Burrito Day on April 1.  This occasion makes Chipotle the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers.

A Redemption Story

On National Burrito Day, Chipotle and Stefan Thomas, the Founder and CEO of Coil will launch a new interactive game called “Burritos or Bitcoin.”  In a playful ode to Thomas’s experience losing the login to his hard drive that stored $387 million in Bitcoin, Chipotle is encouraging fans to carry out a mock “chiptocurrency” rescue mission and crack the code on its digital wallet.

How It Works

Each player will have ten (10) tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in Bitcoin.  If players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.

The contest officially goes live on April 1 at 9:00 am PT and ends at 6:00 pm PT that same day.  Fans can play “Burritos or Bitcoin” by visiting: burritosorbitcoin.com.

Editor

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